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by Archaeology Newsroom

Cultural Touring: Towards an Interpretation of the “Cultural Landscape” in a Developmental Perspective

Cultural touring is an instrument for “mild and tough management’, “propaganda” and promotion of the tourist industry. The notion of “mild management” refers to the interpretational function of cultural touring as regards the recreation or education of the visitor and tne selective guidance of his ideas and attitude towards issues of culture and protection. While the notion of “tough management” proves the significance of cultural touring as a managerial instrument in the touristic planning for controlling the visitors’ flow in areas of high danger, such as environmental parks, monuments, etc.