The author of this article holds forth against the ugliness,indecency and fraudulence that support the souvenirs industry. The maker of souvenirs ruthlessly proceeds to distort images by upgrading Cycladic idols into mermaids by adding a fishtail onto them. In the plaster figure of the minotaur,cannibalism and the ever present phallus are brought together. Figures belonging to different periods of time are joined together on touristic vase paintings. It is hard for an archaeologist to bear the sight of The Prince of the Lillies (16th century BC), on a 5th century BC cup, painted in the black-figure style of the 6th century BC. To make matters worse, the cup in question is peddled as an “authentic” item. The Tourist Board (EOT) and the Greek ministry for culture ought to take matters into their hands.