The Heritage Management Organization is still accepting applications for two upcoming workshops in:
Communication Strategy and Strategic Marketing for Cultural Organizations
You have organized the best exhibition of the year or set up a ground-breaking educational program. You have worked hard with curators, conservators, educators, and everything is ready to rock, but now you wonder… how can I bring people in? How can I reach my audience, and what should I be telling them? Informing and engaging the public is a crucial process for the success and sustainability of heritage institutions.
This 3-day interactive, content-driven, virtual course with Derwin Johnson is a focused learning experience that provides a systemic approach to successfully attract key audiences’ attention through traditional, new, and social media. At the end of the workshop, participants will have a working guide to effectively communicate news, initiatives, and announcements of their organization and manage communication around a crisis or issue.
Find out more and apply here.
Successful Fundraising for Heritage Managers: Strategies and Best Practices
This 3-day workshop with Linda C. Hartley & Jennifer E. Herring provides a survey of fundraising strategies and skills needed to start-up and build an organization’s contributed revenue with the aim of increasing its impact in the world. Participants learn best practices and apply them to create the case for support and letter of inquiry for their own organization or project. Workshop sessions combine live and asynchronous lectures, case studies, class discussions and interactive exercises to develop and apply strategies in:
-fundraising fundamentals, best practices, ethics
-working with executive and voluntary leadership
-creating and articulating a compelling case for support
-prospect research, matching projects with sources of support
-matching marketable projects with prospective sources of support
-identifying, cultivating and soliciting prospects
-personally asking for a contribution
-securing foundation and corporate grants
-writing a compelling letter of inquiry to an actual potential funder
-creating a development plan
Find out more and apply here.