This article deals with the evolution of male identity in Greek society by comparing the work and appearance of Stelios Kazantzidis and Tolis Voskopoulos, two especially popular folk singers. The study is based on analysing the different way the two men perceive love. While Kazantzidis thinks of love only within the framework of traditional marriage, Voskopoulos looks at it through the eyes of a lover independent of any such social relationship. As a result, in spite of the points in common and affinity between these artists, two altogether different male ideals clearly appear in their songs, connected to each other in spite of their divergent social orientation and mode of singing.