The notion that museums are not just safe-keepers of artefacts but mainly there to promote a better life-style for all, is one of the reasons that made the Museums Association in Gt Britain replace in 1998, the definition it had adopted 20 years back of what museums stand for. It now seems that museums are there for the purpose of improving communication with their existing public but also to increase their number of visitors. To this purpose museums’ communication strategy includes activities taking place inside and outside of actual museum buildings. This is not all. The ultimate purpose of the new communications strategy for museums is to make it clear to the public that museums are important in upholding values and quality of life in all strata of society.