Vans and the Van Gogh Museum collaborated to present an artfully designed collection of Vans Classics and premium apparel, inspired by Van Gogh. The collection is available worldwide from today, 3 August 2018.
The Vans x Van Gogh Museum collection takes Vincent’s art literally ‘Off The Wall’. His legacy is now brought into the world outside of the museum, for a new audience to enjoy. Each piece of the artfully designed Vans x Van Gogh Museum collection includes a special hangtag that highlights historical facts behind the selected work of Van Gogh.
Vans worked closely with the Van Gogh Museum to select various works by Van Gogh that speak to the creative ethos of Vans’ design, as well as personal moments from the artist family history.
Vans Classics footwear
Each model from the Vans x Van Gogh Museum footwear collection is available in five designs, inspired by masterpieces of Van Gogh and one of the many letters that Vincent wrote to his brother Theo. Nice detail: all shoes are finished with custom footbed art that mimics Van Gogh’s memorable brush strokes.
When Van Gogh began to formally study art, he centered his focus around colour theory through a series of skeletons that captured shade and light in an irreverent and dark expression. These studies have come to life across the vamps of Classic Slip-On, long sleeve tee, hoodie and hat. Van Gogh’s Skull is placed expertly across each silhouette with subtle details of the artist’s handwriting. Brush strokes are hidden in a reimagined checkerboard print.
Sunflowers is one of Van Gogh’s most recognized works. Vincent created five large canvases that depicted sunflowers in a vase using three shades of yellow. This helped demonstrate his ability to create an image with varying degrees of color and texture all while using single color tones. The Sunflowers painting has been dissected to cover every panel of the Authentic and is carried through to the Sunflower Boyfriends Tee and the Sunflower Hoodie.
Almond Blossom symbolizes new life and represents Van Gogh’s search for serenity. To bring the print and its colors to life, Vans designers digitally printed Van Gogh’s painting atop a satin material to cover the Almond Blossom Bomber, hat and backpack.