Last Saturday, the multimedia exhibition “Van Gogh Alive” opened in Tel Aviv. The interactive exhibition, created in Australia, has already toured Turkey, Singapore and the United States. Last year it attracted 215,000 visitors in Istanbul and Ankara. It will be on display at the Israel Trade Fairs and Convention Center in Tel Aviv until March 3.

The “multi-sensory” show features 40 high definition screens and replications of practically all the masterpieces of Vinvent Van Gogh. More than 3,000 images fill giant screens, walls, columns, ceilings and even the floor to immerse the visitor in color and detail.

The organizers said the exhibition “was designed to grow new audiences for one of the world’s most respected painters”. As mentioned at the site of the exhibition, visitors are welcomed to “venture into an exciting new world, forego all preconceived ideas of traditional museum visits, dispel all notions of tiptoeing through silent art galleries to view masterpieces from afar, change how they engage with art, stimulate their senses and challenge their beliefs of what an ‘exhibition’ can be.” Thus, visitors are surrounded by moving 360-degree lifelike images views of Van Gogh’s colorful works, including his own portraits and diary entries, while fully-synchronized background music enhances their experience.

In order to admire the original artworks of Van Gogh, however, one should visit the exhibition “Vincent. The Van Gogh Museum in the Hermitage Amsterdam,” which will run until April 25, 2013, at the Hermitage Amsterdam, where the Van Gogh Museum will be temporarily hosted, due to renovation works.

The organizers of this exhibition also call visitors to discover the work of Vincent van Gogh in an entirely new way, and admire works by Vincent van Gogh from tour collection in a new context. “Vincent. The Van Gogh Museum in the Hermitage Amsterdam” features some 75 important paintings, combined with letters, drawings and objects, allowing visitors to follow Vincent on his personal quest to the heart of his artistic being, while exploring the themes of his art.